Between 2022 and 2026, the no-alcohol category is expected to increase in volume by 25%, while the low-alcohol category will increase by 6%. Hudson Lindenberger has been covering the world’s best beers, wines, cocktails and dining for Forbes since 2020. He has reported on many topics, ranging from trend-setting craft brewers to Napa Valley institutions, while keeping readers current on some of the best bottles in the market.
U.S. consumer expenditure on alcoholic beverages 2022, by category
- Use this calculator to figure out your average spending on alcohol per week, month, and year.
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- For cocktails made with tequila, 39% of the 3,110 alcohol consumers aged 21 and older prefer sweet, and 23% prefer spicy concoctions.
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High-income drinkers, earning over $150,000, were especially secure, and across all demographics, Millennials show more confidence than older drinkers. IWSR consumer data shows consumer spending and purchasing volume are up in 2022 vs 2021 in most tracked categories. NielsenIQ reported that growth was driven by super-premium (75cl bottle priced between $15.99 and $29.99) and ultra-premium (between $30 and $49.99) price tiers. Nearly half of both generations, 47% Gen Z drinkers and 48% Millennial drinkers, consumed alcohol to relax. Slightly more Gen Z drinkers indicated that alcohol «helps me have a good time,» 49%, and «gives me a buzz,» 45%, compared to Millennial drinkers, 38 and 37%, respectively. Additionally, expect to see whiskey from Japan, Korea, Taiwan, and other up-and-coming producing countries such as Italy, Wales, Netherlands, and Singapore enter or become more prominent in the U.S. market.
Alcohol Facts and Statistics
Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. Furthermore, six in 10 online shoppers say they spend more on alcohol online than in-store. Other sources indicate that more «lesser-known» European lagers like Belgian lagers, Czech lagers, and German smoked lagers will become prevalent. There were 11,282 wineries in the U.S. in 2021, of which 16% were categorized as small (5,000-49,999 cases produced annually), 33% very small (1,000 to 4,999 cases), and 48% with «limited production» (less than 1,000 cases). Percent differences between and among groups (e.g., gender, education) were not as pronounced for spirits. As a Premium user you get access to the detailed source references and background information about this statistic.
As we suggested might be the case this morning, the government has confirmed it will hold a fast-track consultation on loosening the targets imposed on carmakers for electric vehicle sales. But it’s thought as many as 880,000 eligible people of state pension age are missing out on the benefit. A future contract for a pound of frozen orange juice concentrate trades for around $5.13 (£4.08) — close to the all-time high of $5.80 (£4.58) in September, according to The Telegraph. Fraudsters are targeting people with bogus offers of tax refunds or demanding payments to get hold of personal information and banking details. Just Eat has announced plans to de-list from the London Stock Exchange by the end of the year in yet another blow to the UK’s biggest financial market.
Rethinking Drinking
As reported in the 2022 Silicon Valley Bank State of the Wine Industry report, data provided by SipSource, which «tracks both on- and off-premise sales by volume,» for the period of September 2020 through September 2021, approximately 55% of wine was sold in 750 mL bottles. According to IWSR, Millennials account for 43% of those who consume these products. While, in general, the alcoholic beverage industry is energy-intensive, requiring significant amounts of inputs, specific segments and manufacturers are focusing on becoming more sustainable. Consumers are looking for a beverage made with natural ingredients and coloring for the overall beverage category. What «better-for-you» related claims should industry members be aware of that are important to consumers? NielsenIQ reports that the «claim to watch» for beer/flavored malt beverages/cider is «carb-free,» for wine it is «calorie conscious,» and «no added sugar» for spirits.
Do you know how much money you’re spending on alcohol each week, month, or year? Use this calculator to figure out your average spending on alcohol per week, month, and year. Traditional spirits are expected to overtake traditional beer as the share of servings leader for the first time in modern history this year. This means on a drink-by-drink basis, more Americans will drink traditional spirits. This growth accounted for 70% of the overall volume growth and 65% of overall value growth of total US spirits.
According to SevenFiftyDaily’s State of Whiskey report, 39% of whiskey drinkers are «between the ages of 21 and 35, and only 17 percent are over the age of 55.» While unflavored whiskeys grew by 3% between 2017 and 2022, flavored whiskeys increased by 11% during that period. More recently, for the 52 weeks ending September 2023, flavored whiskey sales grew by 1.9%. One factor contributing to an increased interest in flavored whiskeys has to do with, «in general» they are «going to skew a bit younger,» with some brands noticing an increase in consumers from aged 21 to their mid-30s being «drawn» to the product compared to more mature consumers.
The breakdown of alcohol use disorders by gender for any country can be viewed here; the majority of people with alcohol use disorders – around three-quarters – are male. The Institute for Health Metrics and Evaluation (IHME), in its Global Burden of Disease study, provides estimates of the number of deaths attributed to the range of risk factors.5 In the visualization, we see the number of deaths per year attributed to each risk factor. This chart is shown for the global total but can be explored for any country or region using the «Change country or region» toggle.
«Flavored subcategories – from beer to vodka to US whiskey – are significantly outperforming traditional non-flavored subcategories. Flavor is also the top consumer driver of the fast-growing ready-to-drink (RTD) category, and that’s likely creating a halo effect on total alcohol as well.» Though no/low products are a mere 1% volume share of total beverage alcohol in the US, the category’s growth rate was +15% in 2022. Statista reported the expected average Does Drinking Too Much Make You Bruise Heres What The Alcohol Is Actually Doing To Your Body Overnight revenue per capita for beverages in 2023 and 2025, with an anticipated $429 being spent on beer, $315 on spirits, and $231 on wine in 2025.